Since the dawn of time, architecture has been re-telling the story of humanity on the changing walls of history; starting from the cave writings of the stone age, to the imposing Gothic churches of medieval Europe which challenged gravity with unprecedented heights of stone and glass.
Ask yourself this; what would be the point of designing a building or a compound, only to have it torn down and modified by the people leasing it? At IDIA, we make an effort to know our clients and understand their true needs, in order to build something that can competently satiate it.
Once we have an understanding of the client’s background, taste, needs and inclinations; we can define an idea to anchor our design. Why is this place needed? What makes it useful? And above all, what makes it absolutely irreplaceable for its inhabitants?
With a core definition in place, our team of professionals brainstorm its potential, examining it in terms of design, sustainability, feasibility and implementation until a spark is born.
at the ready;
Our designers, conceptualizers, architects and everyday visionaries put the design direction to paper and stone. Like every other artwork, a vital part of architecture is its on-ground expression, and its reception from the people that will give it life and lace it with memories.
What good would a community complex be if it has an expiry date? Trends come and go, but timeless design adapts to its surroundings. At IDIA, we believe that time is a vital factor in architecture, so we make sure that our projects are launched ready to fulfill their lifetime potential.
The greatest eras of industrial innovation
The Second World War changed the world as we know it; giving way to emerging cultures and drawing the map to a new world. Shortly after WWII, Konosuke Matsushita was on a tour in the USA and Europe. An entrepreneurial tycoon, Konosuke Matsushita was moved to make an observation. “The next era belongs to design,” he said. As the founder of Panasonic, he was part of the new world as he led Japan on to a new age of technology and human connection.
That wave of change moved beyond Japan, and well into Germany. Led by the visionaries of the Ulm School of Design and the Bauhaus; the Second World War set yet another change into motion as Germany re-invented its global identity, and Siemens and Braun waved in the beginning of a long era of German industrial design. Looking to their neighbors, the Italians took to designing the form of a better and wider world.
To an outsider, the three countries might not have much in common. Nothing, perhaps, except this: they all lost the war, and as a result; they had the same vision. From different ends of the world; Japan, Italy and Germany came to the same conclusion; the next era belongs to design. But is it a coincidence that they simultaneously started their greatest eras of industrial innovation?
Even Apple, the greatest success story of the modern world, seemed to pale in comparison to its peers. As Panasonic grew at the hands of Konosuke Matsushita, another giant grew in Japan. Sony, the leader of the Walkman revolution, worked closely with the German designer Hartmut Esslinger.
Hartmut Esslinger was the man who founded Frog; an innovative firm that co-designed the first versions of the Mackintosh computer. Oddly enough, the earliest of the Apple design followed the lead of Detier Rams; a famous German designer who was behind the success of Braun.
As the years went by and Apple grew larger and larger into the nineties, design thinking evolved at the hands of IDEO; one of Apple’s earliest co-designers. Promoting the success of the design-thinking approach and calling for its application in business; many companies took the lead of Apple’s innovation and adopted design-thinking into their strategies. This led to the success of several startups and design-led tech companies dominated the market, replacing their traditional peers.
Nowadays, more and more companies are taking on the design-thinking approach to the market, and new titles are emerging that were not there before, such as Chief Innovation Officer and Chief Design Officer in organizations like Deutsche Bank and PepsiCo.
History has its way of teaching us ancient lessons, and if this story can teach us anything, it is this; design is not just about aesthetic, it is an act of the future, because one can never design for the past, one can only design looking forward.